Make sure you remain first choice for your customers. Use integrated marketing to stay in contact when it matters most and provide a 5 star experience with every interaction.
Customers have a huge amount of information at their fingertips. They conduct the majority of research online before they’ve even stepped foot inside a dealership. Buying a car has never been easier, but can the same thing be said about selling a car?
An enquiry is a critical moment because today’s digital natives have come to expect a brisk, positive response -- fast. The quicker you are, the more impressed they'll be.
As with any good date, it starts at the front door. The great customer service you’ve been giving them by phone, email and online has to go a notch higher in person.
Creating the best service booking experience is vital in keeping the modern customer loyal to your dealership.
Aftersales competition is tough. Learn how to increase loyalty in the service department and increase your bottom line.
Don’t feel restricted in your daily interactions with customers. Read to find out how moving to mobile can give you greater mobility in the way you engage with your customers.
Generation Y have come of age and are increasingly dictating how companies approach retailing. Are you digitally equipped to meet the needs of any generation?
There are always early adopters of technology – using the latest and greatest in their business and personal lives – and late adopters, who would rather let all the kinks get worked out by someone else first. And who needs a huge disruption to their business – to their life – just to upgrade technology that’s working just fine? You know the saying, “If it ain’t broke, don’t fix it.”
When you calculate the real cost of maintaining your own server, there's much more to consider than simply buying the hardware.