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Dealer Insights - Management

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Management Insights

How customer loyalty is shaping our industry

Many in the industry continue to direct their efforts on attracting new customers. But don’t forget, it’s equally important to retain the customers you already have.

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Customer satisfaction: Process or necessity?

Receiving a 5-star rating on a single purchase may get you an attractive bonus in the short-term, but it has little long-term value if that customer doesn’t come back to you for their next purchase.

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5 reasons why loyal customers can be more profitable

It’s all too easy to get carried away with attracting new customers – after all, the more customers you have the more profit you’re going to make, right? Well, not necessarily. Here are 5 reasons it pays to look after the customers you already have.

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Attitudinal vs behavioural loyalty

In order to understand how loyalty can be nurtured and utilised, we must first understand the different types of loyalty a customer can display.

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How moving to mobile can deliver a greater customer experience

Don’t feel restricted in your daily interactions with customers. Read to find out how moving to mobile can give you greater mobility in the way you engage with your customers.

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Generation Y and the changing face of the automotive retail experience

Generation Y have come of age and are increasingly dictating how companies approach retailing. Are you digitally equipped to meet the needs of any generation?

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The changing sales landscape

Why the current desk-bound salesman approach could soon be a thing of the past.

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Simple savings and increased sales through DMS integration

Sharing is caring! Learn how sharing your data across your dealership can lead to simple savings, increased sales and a greater customer experience.

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Mind the gap! – Customer experience will never age

Customer journeys, touch points – great service matters. It always has. It always will. It’s the little things that matter most, read the article to learn what these are.

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‘Clicks to Bricks’ Does the Trick

The dealers and OEMs who can blend the online and offline experience and provide the personal, interactive journey that customers love ― will certainly see happier customers. It's up to you, the dealer, to make sure that your digital and traditional strategies blend smoothly.

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The changing customer journey

The modern car buyer has changed, car dealers and the automotive industry now need to adapt. Dealers must embrace the digital revolution in order to develop new customer relationships, and maintain old ones.

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Deciphering Big Data

Big Data is here now and its importance to automotive retail and aftersales will only continue to grow in importance. Find out how using data can help you.

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We’re in the age of the customer. Are you doing everything you can to win their business?

Any dealership that simply waves goodbye to a customer as they drive off the forecourt is missing a trick. A BIG trick.

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How Dealerships can create a better customer experience

With well-managed processes in place, time can be saved and wasted effort avoided.

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Great decisions start with great data

When it comes to the success of your dealership, how can you be sure that your decisions are based on a full view of the truth?

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Start improving business performance

How much time do you spend creating reports? Spreadsheets have their uses, but there is a better way to run your dealership.

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Ways to improve your data goldmine

Data needn’t be boring and it is your life line; your goldmine - yes, you’re sitting on a invisible goldmine and you might not realise it.

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Are your customers cheating on you?

Customer retention is key to profitability for any dealership. Would you know if your customers were going elsewhere?

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Using your data to improve customer loyalty

Data is the keystone to success for many businesses. Could you identify where disconnected data and processes are costing you money in your dealership?

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Latest Insights - Customer experience

Marketing

How Soon is Soon?

Watch the video to hear why speed and a quality response make all the difference with today's automotive customers.

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Marketing

What’s your name again?

David Loveday, International Product Manager at CDK Global, advises the best ways to delight your customers every time they call your dealership.

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About the Insight Centre

The Insight Center was developed with the dealer in mind. With everything from white papers to instructional videos, the Insight Center is your resource for automotive tips and best practices.

About CDK Global

We provide integrated technology solutions to over 26,500 auto, truck, motorcycle, marine, recreational vehicle and heavy equipment dealers throughout the world.

Global Website:

www.cdk-global.com